Raising A Reader and The Rodman Ride for Kids The Ride is an umbrella matching gift charity raising funds for youth-focused social service agencies that support at-risk children in Massachusetts. The Ride's mission it to have every child in our community live as we would want our own children to live. Raising A Reader MA has been a "Rodman Ride" organization since 2006. The Ride For Kids and Raising A Reader MA fundraise year-round, culminating with the Ride event, when 1,200 (40 of whom are on the RAR MA team) cyclists participate in a 25, 50, or 100-mile non-competitive cycling tour on Saturday, September 25, 2010. 100% of the expenses associated with the Ride are underwritten.
Since its inception in 1991, the Ride For Kids has raised over $44 million to help at-risk children in Massachusetts. Participating is fun and easy, and we provide you with the tools you’ll need to get started!  Sign up as a team with your friends and family or register as an individual or virtual Rider.
 Create your own Web page and personalize it with your story and your pictures.
 Set a fundraising goal and send emails to everyone you know asking them to join and support you.
 Ride and celebrate the difference you’re making!
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